Move For Health
Product Design
App Design
Fitness
Non Profit
Move for Health is a mobile health and philanthropy platform designed to convert daily fitness activity into consistent, automatic micro-donations. The conceptual application aims to create a reliable revenue stream for Partners in Health Canada by engaging budget-conscious young adults, and is inspired by the growth of fitness trackers and gamified challenges. The goal was to create an intuitive experience that highlights personal achievement while transforming charitable giving into an effortless byproduct of the user's wellness routine.
Role
Researcher
Timeline
4 Months
tools used
Figma
Fillout
Canva
Overview
Problem
Collaborating with Partners in Health Canada (PIHC), our team at George Brown Polytechnic worked together to address a donor engagement gap among Canadian young adults. Our objective was to increase contributions and brand visibility within this specific demographic, delivering a high-impact conceptual solution within a $2,000–$5,000 budget.
Solution
We designed a fitness app that turns sweat directly into support. By converting daily steps and calories into small, measurable donations, we made charitable giving feel like an achievement rather than just a cost. This approach allows users to support global health initiatives through their regular routines, making impact feel completely effortless.
Process
Research & Discovery
We refined our focus within the target demographic provided in the brief to identify a group we call Young Active Donors. Secondary research highlighted that this group (18-35) prioritizes wellness and regularly uses tracking apps, creating a unique opportunity to bridge their fitness habits with their desire to support global health initiatives.
Our primary research revealed that while 63% cited the high cost of living as a major barrier, 70% admitted they would donate if the process was integrated into their lifestyle. The data showed that users needed a friction-free way to give that offered complete transparency regarding where their money went.
We synthesized these insights into our persona Alex, who is a budget-conscious educator representing our user base. Alex wants to help but is held back by a modest income and a fear that small contributions do not matter. This defined our design direction which was to give Alex total financial control while making donations feel like a rewarding achievement rather than a recurring bill.
Design & Validation
To visualize the ecosystem we mapped the user journey from login to donation. We used a service blueprint to ensure the technical feasibility of syncing fitness data alongside payment processing. This laid the groundwork for our user flows where we prioritized minimizing the steps between finishing a workout and seeing the tangible impact of that effort.
Moving into the interface design we focused on a clean aesthetic that would not overwhelm our budget-conscious user. The wireframing phase prioritized the dashboard and donation tracker to ensure financial transparency was front and center. We refined these into high-fidelity screens that used warm colors and clear data visualization to make the act of giving feel like a rewarding achievement rather than a transaction.
We validated our high-fidelity prototypes with users to ensure the motivation factors landed correctly. The results confirmed our hypothesis as 75% of users felt motivated to set a donation goal and the majority found the interface clean and straightforward. We also identified a desire for more regular reminders and motivational messages which would be a key feature implemented in future iterations to drive retention.
Solution
The finish line
We incorporated key insights from usability testing, focusing on enhancing the user's emotional connection to the app. Our solution expanded to include Apple Watch integration and custom push notifications. These targeted "nudges" transform the app to celebrate milestones like hitting 10k steps with immediate feedback on the specific impact created.
For our final presentation to Partners in Health Canada, we framed the concept around sustainable, scalable revenue. We include some conceptual marketing materials and demonstrated how micro-donations could unlock a reliable funding stream from their target audience, and they loved it!
$1.5 Million
With the micro-donation model. Assumes 10,000 active users donating $0.50 per 10k steps (approx. 25 days/month).
$4.5 Million
With corporate matching. Assuming 30,000 active users, through marketing and corporate partnerships (approx. 25 days/month).
Retrospective
A look back
This rewarding experience solidified my enthusiasm to collaborate with non-profit organizations on future projects where design directly enables local and global impact. Given more time, it would've been fun to create a dedicated wearables prototype, but overall we did a great job with what we had.